a group of employees gathered in a park wearing pink shirts in support of breast cancer awareness month.
United in the fight against breast cancer.

Brazilian teams embrace Breast Cancer Awareness Month to advance women’s health.

Symbolized by the color pink, October is known worldwide as the month dedicated to the awareness and prevention of breast cancer. During this time, people come together to increase the visibility of the disease. They also advocate for those who have fought and won or have been lost to one of the top five leading causes of cancer deaths globally.

And Delphi Technologies is no exception. Case in point: Our teams in Brazil rallied around what’s called “Pink October.” The month-long effort features activities aimed at enhancing employee understanding of the disease.

Make it pink.

This is the 17th year that the more than 1,000 employees at our Brazilian offices and plants have participated in “Pink October.” And, with good reason. Brazil’s Instituto Nacional de Câncer reports breast cancer is the No. 1 type of cancer among women. It’s also the deadliest. Key among the reasons is limited screening and access to treatment programs. With its “Pink October” activities, our team took aim at these issues.

The highlights for the month include:

  • Giving every employee a pink ribbon to wear on their badge to keep the initiative visible throughout the month.
  • Using multiple platforms – from emails to breakroom posters to closed-circuit TVs – to communicate information about the disease. Topics range from the main symptoms of breast cancer to guidance on the correct means of self-examination.
  • Bringing in local health services groups and their equipment to provide employees with free mammograms.
  • Partnering with O Boticário, a Brazilian cosmetics company, to provide free employee makeovers. The “love yourself, take care of yourself” themed event encourages employees to focus on their overall wellbeing and self-esteem.
  • Providing forums where breast-cancer survivors at the company can share their stories, using employees’ experiences to promote action and serve as a source of inspiration.


Be the difference.

Our employees in Brazil are driven to make a difference in the fight against breast cancer.